TIN works with businesses to help them develop a corporate image, marketing strategies, market segmentation and targeting, positioning, product/service development and marketing material.
We also help companies identify the right target audience, identify key strengths, and develop strategies to help them reach their target audience.
TIN works only in the business travel, hospitality and meetings industries. We understand the key issues in each sector, and know the key players.
We have access to leading commentators, buyers, suppliers and intermediaries in each industry sector, so our editorial is always well-informed and researched.
We are also in constant touch with sponsors and advertisers, allowing us to generate income to cover the costs of your publication.
Although we have our own design team, we’re also happy to work with your existing suppliers to ensure that the look & feel of your client communication is consistent with the rest of your image
We work with all of the leading travel industry writers; in fact, many of them write for the publications we produce on our clients’ behalf, so we have a unique channel through which to communicate our clients’ key messages.
As well as writing & issuing press releases, we can arrange media functions and source media monitoring services.
So what makes us different? We regularly ask industry journalists what they are looking for and writing about, so that we can tailor our clients’ messages to meet their needs. That’s communication!
Customer and trade research can be a very lengthy and expensive business. TIN has devised and implemented low-cost research programmes on behalf of travel intermediaries and associations, combining on-line tools with telephone and field-based activity.
TIN can also undertake independent research amongst our database of 1,000+ industry contacts.
Everyday, TIN is helping its clients turn the cost of client communication & events into an income stream.
BSI Industry Eye
BSI - Hotel Booking Agency
BTM - Sponsorship & Marketing
BTM Business Travel Market - Industry Exhibition & Conference
Global Serviced Apartment Report
The Apartment Service - Apartment Booking Company
HBAA Strategic Partnership Prog
HBAA - Hotel Booking Agents Association
HBAA White Paper
TIN is commisioned to write a series of reference documents to promote best practice and protocols for the hotel and venue booking agency community. ...
Hive Magazine
The Hive is the official magazine of the BSI group of companies providing news, analysis, comment and debate on the accommodation, meetings & ...
Industry Seminars
South Trafford College - Academia
Meeting Industry Report
Grass Roots HBI - Venue Placement & Event Management Co
Meetings Management Forum
TBTM Golf Masters
TBTM - The Business Travel Magazine
Traveljargon
Traveljargon.org - Interactive Industry Dictionary
Just four months after launching, Traveljargon.org now has members in 80 different countries. Professionals in every sector of the travel and meetings industries, plus corporate buyers and intermediaries have used the database of over 11,000 concise definitions and terminology - and many have added new jargon and definitions of their own.
There's no need to scour the web any more because Traveljargon.org users can now search our new database for the flags of the world within the free global encyclopaedia of travel and meetings terminology.
Business and leisure travel are very different animals. But the corporate world need be a mystery no more because, from the end of May 09, Traveljargon.org users can search the site for business travel management terminology.
List of available case studies
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