Synopsis
The HBAA provides a highly targeted strategic marketing channel - not one-off individual sponsorship opportunities.
TIN’s approach to the brief was to propose the creation of a strategic partner programme in which HBAA works with leading brands on a sector-exclusive basis in 3 year, non-competitive agreements
Strategic Partners receive
– Year round business development opportunities with all agency members
– Annual, one day members event dedicated to the Partner’s sector
– Opportunity for bespoke HBAA member research
– HBAA white paper dedicated to the Partner’s sector
– Year-round involvement in all HBAA activity & events
– Regular access to HBAA members
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