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In 2014 we were approached by the Daimler Group’s business innovations team and asked to carry out a feasibility study into potential synergies with the accommodation market.
Over the course of two separate contracts, TIN undertook a detailed feasibility study and helped to identify the perfect partner for a new serviced apartment product – Mercedes Living.
Drawing on our experience of the serviced apartment sector we were able to bring Daimler together with Frasers Hospitality. The result, launched in 2015, is Mercedes Living @ Frasers.