Our work

Mercedes Benz

In 2014 TIN was approached by the Daimler Group’s business innovations team and asked to carry out a feasibility study into potential synergies with the accommodation market.

Over the course of two separate contracts, TIN undertook a detailed feasibility study and helped to identify the perfect partner for a new serviced apartment product – Mercedes Living.

Drawing on our experience of the serviced apartment sector we were able to bring Daimler together with Frasers Hospitality. The result, launched in 2015, is Mercedes Living @ Frasers.

Thought leadership through unique content