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Feasibility study and partner sourcing on behalf of the Daimler Corporation for themed extended stay brand. Properties in London and Singapore.
In 2014 TIN was approached by the Daimler Group’s business innovations team and asked to carry out a feasibility study into potential synergies with the accommodation market.
Over the course of two separate contracts, TIN undertook a detailed feasibility study and helped to identify the perfect partner for a new serviced apartment product – Mercedes Living.
Drawing on our experience of the serviced apartment sector we were able to bring Daimler together with Frasers Hospitality. The result, launched in 2015, is Mercedes Living @ Frasers.