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The ‘play’ button is one of the most compelling call-to-actions in the digital world. Video provides a feeling of being there, experiencing something first hand. Whether it’s a virtual your of your hotels; a behind-the-scenes look at the issues on which your brand leads industry thinking or delivering case studies talking-heads interviews with clients.
Many marketers can be daunted by the challenge of creating compelling video content. That’s why we are helping our clients harness the power of video to drive thought leadership through dedicated YouTube channels and social media.
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