T: +44 (0)161 904 7699
We harness 30 years of accumulated industry knowledge, contacts and understanding to devise strategies that help our clients stand out from the crowd.
Since 2005 we have delivered over 300 content pieces including blogs, webinars, white papers and industry reports. We’ve helped share the content for over 20 conferences and award events.
Smart ideas and delivering maximum Return on Investment are our speciality.
“Content marketing is a strategic marketing approach focused on creating and
distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action”
– Content Marketing Institute
Content is king. It nurtures customer relationships, building trust whilst conveying a brand’s personality. Great content is relevant, engaging and compelling because it provides knowledge that recipients regard as beneficial. This can be delivered in white papers, conferences, reports, award events, websites, and also in product/service documentation and presentations.
Switched-on brands engage with customers through relevant content that adds value. We have researched and written over 50 white papers, numerous client magazines and award-winning sector reports, as well as website content.
Webinars help to engage and replenish sales pipelines with qualified leads. They showcase thought leadership, increase brand visibility, experiences, and solutions to customer needs. When face-to-face marketing channels are sidelined, webinars fill the gap.
Conferences are an ideal way to educate existing and prospective clients. They also need to deliver a very personal experience to delegates. We create compelling content, source speakers and moderate client forums and industry conferences.
Everyone wants to win an award. That’s why award events are such an integral part of client, supplier and colleague engagement. We have successfully managed several awards programmes, liquidating the costs through robust sponsorship sales.
After 30 years in the business, we understand what makes our markets tick. We also know a lot of people, so we can help brands develop new products and services, create content marketing strategies and facilitate new business relationships.
As you’d expect from a consultancy specialising in travel, meetings and hospitality, our clients are mostly drawn from these sectors. They include leading suppliers, associations and media owners. Click below summary of the work we’ve done for them.
We regard ourselves as specialists because we only work in the travel, meetings and hospitality sectors. He are just some of the organisations we’ve worked with in recent years.
Click to download some recent examples of our work.
Navigating alternative approaches to Strategic Meetings Management
“Mark has done a great job editing the six GSAIRs we have produced since 2008 and keeping to the schedule so that we were able to launch on the planned dates. In my view, Mark has been consistent in his approach and work ethics and I have no hesitation recommending Mark – we will be working with Mark again in the future.”
“Mark has worked with us for several years at The Business Travel Conference as both an event moderator and more recently in helping shape and manage our conference programme. His in-depth knowledge of business travel and meetings has helped us continue to deliver top quality content that appeals to both new and experienced travel management professionals. Looking forward to working with Mark again on our next event.”
“After being impressed by Mark’s approach to curating conference content I engaged him to produce, manage and deliver our Women in Business Travel research, report and launch event. Mark under-promised, over-delivered, kept the whole process incredible simple and produced and outstanding report that has given us excellent traction and numerous compliments. I will have no hesitation in working with Mark again.”
“Mark’s impressive knowledge and experience in the corporate travel industry, coupled with excellent presence and moderation of industry recognised panel discussions and forums made it a very clear and easy decision for us to work with Mark, and his team. Today, this has evolved into a well-established and meaningful partnership spanning the last five years and resulted in the production of well researched and written thought leadership papers, editorial content and more. Mark is a pleasure to work with and always challenges the status quo to ensure we’re producing the most relevant content to our chosen audiences”
TIN is a network of travel industry professionals and marketing specialists who can be called upon depending on the project or brief. We have access to experts in all travel sectors from accommodation to ground transport, and every marketing discipline from research to social media. However our clients pay only for the expertise they require.
Founded in 2005, TIN is owned and led by Mark Harris. Mark joined the business travel industry in 1990, is a former Marketing Director at two hotel booking agents and Head of Marketing at ITM. He was voted the business travel industry’s Personality of the Year in 2006.
As well as being responsible for TIN’s editorial output and client relationships, Mark is a regular contributor to trade media and moderator/presenter of industry events. After lunch he is chairman of Witton Albion FC and the Evo-Stik Northern Premier League.
TIN draws on the expertise of several travel or meetings industry professionals. Each is highly experienced in his or her field and, as a TIN associate, can make their knowledge available to TIN clients.
Office +44 (0) 161 904 7699 Mobile +44 (0) 7850 072166
Skype mark_thetin Email email@example.com
11 Hatchmere Close, Timperley, Altrincham, Cheshire WA15 7LN