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We harness 30 years of accumulated industry knowledge, contacts and understanding to devise strategies that help our clients stand out from the crowd.
Since 2005 we have delivered over 300 content pieces including blogs, webinars, white papers and industry reports. We’ve helped share the content for over 20 conferences and award events.
Smart ideas and delivering maximum Return on Investment are our speciality.
“Content marketing is a strategic marketing approach focused on creating and
distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action”
– Content Marketing Institute
Content is king. It nurtures customer relationships, building trust whilst conveying a brand’s personality. Great content is relevant, engaging and compelling because it provides knowledge that recipients regard as beneficial. This can be delivered in white papers, conferences, reports, award events, websites, and also in product/service documentation and presentations.
Switched-on brands engage with customers through relevant content that adds value. We have researched and written over 50 white papers, numerous client magazines and award-winning sector reports, as well as website content.
Webinars help to engage and replenish sales pipelines with qualified leads. They showcase thought leadership, increase brand visibility, experiences, and solutions to customer needs. When face-to-face marketing channels are sidelined, webinars fill the gap.
Conferences are an ideal way to educate existing and prospective clients. They also need to deliver a very personal experience to delegates. We create compelling content, source speakers and moderate client forums and industry conferences.
Everyone wants to win an award. That’s why award events are such an integral part of client, supplier and colleague engagement. We have successfully managed several awards programmes, liquidating the costs through robust sponsorship sales.
After 30 years in the business, we understand what makes our markets tick. We also know a lot of people, so we can help brands develop new products and services, create content marketing strategies and facilitate new business relationships.
As you’d expect from a consultancy specialising in travel, meetings and hospitality, our clients are mostly drawn from these sectors. They include leading suppliers, associations and media owners. Click below summary of the work we’ve done for them.
We regard ourselves as specialists because we only work in the travel, meetings and hospitality sectors. He are just some of the organisations we’ve worked with in recent years.
Click to download some recent examples of our work.